LEGO VIDIYO is an app and toy experience geared for music-loving kids.
LEGO and Universal Music, the world’s top toy and music companies, have announced their first collaboration since partnering up in April 2020. Unveiled Tuesday (Jan. 26) is a new app and toy experience called LEGO VIDIYO, which combines technology, licensed music and physical toys to encourage kids to create their own music videos in a safe and moderated social network.
VIDIYO is geared for kids between 7-10 years and centers on fusing a mashup of real songs and augmented reality (AR) tech to create unique music videos using specialized minifigures and scannable 2x2 square LEGO pieces called BeatBits, which unlock digital effects. The BeatBits are selected in the app to give users the keys to an array of settings, special audio/visual effects and fun dance moves for their 60-second videos -- which can then be trimmed to more shareable lengths.