Univision is entering the streaming wars.
The Spanish-language broadcaster on Tuesday announced it's preparing to launch a free, ad-supported streaming platform called PrendeTV. Billed as the first such service built exclusively for Hispanic audiences in the United States, it's set to debut in the first quarter of the year.
"PrendeTV is an important, early step in Univision's broader efforts to build the same leadership position we have in Spanish-language TV, in the emerging Spanish-language streaming space," said Univision CEO Wade Davis. "The announcement of PrendeTV within two weeks of closing our acquisition of Univision underscores our focus and commitment to rapidly driving the transformation and growth of the company. PrendeTV is unlike anything our audience has access to today and will completely change the landscape for video streaming in Spanish-language media in the United States."