What recession? The leader in the fast-growing music streaming market, Spotify reached an all-time high of $354.60 on the New York Stock Exchange on Friday, and closed at $353.48, up 7% from Thursday’s closing price and up 12.2% for the week. At Friday’s high, Spotify’s enterprise value rose to roughly $66.1 billion.
Why the investor enthusiasm? An obvious factor is Bank of America Merrill Lynch analyst Jessica Reif Ehrlich’s price target hike from $357 to $428 on Wednesday. But a number of factors have had investors excited about the stock over the past year: It is the leader in music streaming and is aggressively expanding its podcast business, most notably with the strong -- although controversial -- launch for the Joe Rogan Experience podcast. Plus, limited pricing experiments suggest Spotify might raise prices, expand margins and improve profitability without securing better terms from rights holders.