Business

Music Entrepreneur Conference to Offer Strategies on 'COVID-Proofing Your Music Business'

Rachel Karry and Jalen James Acosta
Courtesy of World Artists United

Rachel Karry and Jalen James Acosta

The third-annual conference, which is normally held in New York City, is slated for a virtual run on Dec. 11 and 12.

Each year, the Music Entrepreneur Conference (MEcon) in New York City offers guidance for those looking to carve out independent careers in the music industry through talks with artists, producers, music business educators, entrepreneurs and financial experts.

Due to the pandemic, this year’s iteration will take place virtually on Dec. 11 and 12, with a particular focus on “COVID-proofing your music business” along with the usual workshops, coaching and networking opportunities offering strategies on how to build a stable career in the industry.

Spearheaded by MEcon co-founders Rachel Karry and Jalen James Acosta – who also run the full-service multimedia and entertainment company World Artists United, which is host and producer of the conference – this year’s featured speakers including musician and entrepreneur Scott Page; producer and “artivist” Jerry Wonda; music rights expert and music technology leader Virginie Berger; former NBA player, entrepreneur and music artist Metta Sandiford-Artest; music finance and analytics expert and CEO John Funge; and Billboard's international editor Alexei Barrionuevo.

Others scheduled to participate this year include Ariel Hyatt, John Petrocelli, Mark Frieser, Paul Wiltshire, Suz Paulinski, Joep van Leijsen, Oye Akindeinde, Jeff Hammer, Tara Gupta, Channing Moreland, Kwasi Asare, Kedar Frederic, SiouxZ and Paolo Privitera.

Topics at the 2020 conference will include thinking and communicating like a leader; up-leveling your mindset for success; generating new revenue streams; connecting and nurturing superfans; growing an international network; mastering music production; building brand equity; understanding your audience; and producing content on a budget.

Also on offer this year will be sessions outlining strategies for industry executives on how to enhance their leadership skills, while music technology startups will be given the opportunity to share their innovations, gain industry expertise and meet investors. In addition, artists will have the chance to apply for money from The Music Fund -- which offers musicians the chance to sell a percentage of their royalties in exchange for cash up-front -- while financial services company Northwestern Mutual will be on hand to dispense advice and information about financial literacy in the music industry.

“Our philosophy is to think like a CEO and grow like a BOSS,” said Karry in a statement. “No matter who you are, you need to be able to think like a leader, keep a killer team together and stay on top of your own personal development so you can handle any successes or challenges that come your way.”

Added Kwasi Asare, CEO of Feedia Marketing Agency, “Having worked with some of the most successful music entrepreneurs on the planet, I know how important mentorship and sharing of knowledge is to the success of an artist or label. I have been a fan of The Music Entrepreneur Conference since it launched at Harvard a couple of years ago, so I am excited to be a contributor this year. We are going to deliver vital strategies for entrepreneurs and artists to advance their careers going forward.”

You can learn more about the conference at www.musicentrepreneurconference.com or www.worldartistsunited.com.

Courtesy Photo

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