Poster and Deutsch, who previously founded Downtown Music, have been friends since elementary school and attended Brown University together. Earlier this year, Deutsch approached Poster with the idea for the merger.
“Can you imagine how much fun it is to all of a sudden have this exciting new opportunity with someone you’ve known since you were 12 years old?” said Poster in a statement. “We have always collaborated with the most interesting and important artists, songwriters and producers to create inspiring work. Josh has always held himself to the highest standards in the industry. It makes me feel great how excited he is to embrace not only me but the team I’ve cultivated and the work that we’ve done. In these transformative times, I can’t say enough about that support, friendship and fortification.”
Added Deutsch, “I am so inspired by Randy’s career and grateful to him for trusting my vision for Premier. Randy is the consummate cultural curator helping us discover and rediscover music. He is simply the best at painting a sonic picture, helping creators and brands create vivid and authentic musical footprints. Together we will design the category; as more and more our clients are looking to us to help develop music-driven content, we are excited to move into new opportunities and partnerships. The integration of the exceptional Search Party team, with its deep supervision and production resources, makes perfect sense for Premier and I am so pleased to welcome Randy, Winslow, Meghan, Ian and Milena to the Premier family.”
Founded in 2004, Search Party has created licensed and original music campaigns for Prada, Stella Artois, Warby Parker, Chanel, Walmart and American Express, with a focus on fashion and luxury brands. It specializes in pairing brands with artists, event-based campaigns and digital, social and collaborative strategies.
The Search Party acquisition by Premier, which launched in 2017, follows the company’s purchase of the boutique music and supervision firm Wool & Tusk last year, which brought Wool & Tusk founders Robert Kaplan and Aaron Mercer into the Premier fold as partners and executive vps. Premier's recent clients have included T-Mobile, Samsung, Amazon, Target, Google, March for Our Lives, Instagram, ESPN, Yeti, Bose, Shiseido and Polestar.