Ryan Brady, a longtime employee of Atlantic Records who most recently served as vp of marketing at the label, died in a car crash early Thursday morning (Nov. 26) in Los Angeles. He was 34.
“We had the privilege of working alongside Ryan as he grew up in this business at Atlantic Records. He was incredibly bright, curious, creative, and a passionate music executive,” said Atlantic Records chairman & COO Julie Greenwald in a statement emailed to Billboard. “He loved his role as a champion for artists, remaining patient and steadfast in their development. Being a musician in his own right, he truly understood their journey. He was the eternal optimist, and bright light for all of us that got to work closely with him. I know I speak for the staff and all the artists, we will miss him terribly.”
Also killed in the crash was Max Perenchio, 33, who was riding in the vehicle with Brady. Perenchio, a guitarist and founding member of the Chicago-based bands Bad City and Real Lunch, also worked as a songwriter and producer. In September, Brady and Perenchio released Tropical Purgatory, the debut album for their musical project Uncle Salsa and the Pelican Boy.