Apple has announced a new program for small businesses that operate within its App Store, lowering the commission on sales that the conglomerate will take from 30% to 15% for businesses that make less than $1 million per year, the company said in a press release today (Nov. 18).
The new program will launch Jan. 1, and Apple says it will help "the vast majority of developers who sell digital goods and services on the store," particularly amid a pandemic that has squeezed businesses at all levels and in all sectors. It will apply to existing developers who made up to $1 million in 2020 across all their apps, as well as new developers; if a developer in the program passes $1 million in post-commission earnings during the calendar year, the 30% rate would apply for the rest of the year. If a developer surpasses $1 million in a year and then falls below that threshold in the future, they can return to the lower rate the following year.
“Small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world," Apple CEO Tim Cook said in a statement. "We’re launching this program to help small business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love. The App Store has been an engine of economic growth like none other, creating millions of new jobs and a pathway to entrepreneurship accessible to anyone with a great idea. Our new program carries that progress forward -- helping developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”