Under the partnership, executives who host one-on-one career advice sessions on the platform are able to donate 100% of their net earnings to charity.
Bonsai, an online career-advice platform that launched in April, will soon allow executives who host career advice sessions on the platform to donate their earnings to the nonprofit WhyHunger, the organizations jointly announced on Monday (Nov. 30).
Known as Chat for Charity, the new partnership between Bonsai and WhyHunger – which is dedicated to ending hunger and its root causes in the U.S. and around the world – is expected to raise up to $100,000 for the nonprofit in Bonsai’s first year of operation. Bonsai tells Billboard over 1,000 executives (known as "coaches") and more than 2,000 users ("learners") have signed up on the platform to date.
Started by CEO Patrick Sullivan -- the founder of licensing platforms RightsFlow (sold to Google in 2011) and Source3 (sold to Facebook in 2017) -- and COO Jake Rosenfeld, Bonsai matches students and young professionals with experts and executives in the music and technology industries for one-on-one video meetings. To make its platform more accessible, Bonsai users are invited to pay what they wish in exchange for sessions with execs such as The Orchard founder Richard Gottehrer, former Facebook vp of operations Ellen Silver and former Spotify global head of publishing Adam Parness. Bonsai tells Billboard that users to date have paid an average of approximately $50 for a 30-minute, one-on-one session.