Island Records is relaunching its 4th & Broadway record label with LaTrice Burnette as president, Island president/CEO Darcus Beese announced today (Nov. 17).
Based in New York, Burnette will also continue her role as executive vp of Island Records. The veteran music executive, who is chair of the programming and curation committee of Universal Music Group's Task Force for Meaningful Change, has developed creative strategies for artists like Shawn Mendes, Jessie Reyez, Toni Braxton, Demi Lovato and Skip Marley.
"LaTrice has reinforced my belief that a record company’s success is measured as much by its staff as by its artist roster," Beese said. "There is an exciting new generation of executives who are leading the way, leaving their mark on the entire industry. LaTrice has set the standard for the future and I’m excited to relaunch the legendary 4th & Broadway, the label that helped kickstart my own career, with her at the helm."