Ghostly director of special projects and A&R coordinator Amanda Colbenson launched Ghostly Knowledge Share in 2017 to connect the indie label’s team members and artists with aspiring young creatives. During the pandemic, they’ve livestreamed their networking and education panels on Twitch — and seen a spike in their reach. Here, Colbenson explains how the program started and reveals where it’s headed.
“Ghostly Knowledge Share started from the idea of a community-focused initiative and utilizing the immediate resources we had available — the artists and professionals we work with. We felt passionately about encouraging those interested in music and creative industries and [wanted to] help demystify the process by which one begins and flourishes in the field.
“We worked closely for our first Knowledge Share with a youth-led organization, Neutral Zone, in Ann Arbor [Mich.], whom we had a history with. The teens in this organization have a hand in everything, from programming to their record label to A&R for the company. We had a full day of curriculum [for them] including workshops, panels, Q&As and one-on-one peer sessions with our artists. From that we gathered so much insight moving forward with events in specific cities about partnering with local organizations, really getting to the heart of what [that community] would be interested in and finding artists who were involved.