This story is part of Billboard's annual 40 Under 40 list, which spotlights the young executives who are pushing the music industry forward.
VP artist relations, marketing and special projects, Capitol Music Group
Lil Baby’s visceral protest single, “The Bigger Picture,” released at the height of the Black Lives Matter marches in June, hit close to home for Britney Davis, his longtime marketing representative. “One of my cousins got attacked at a protest the week before Baby put out the song,” she says. So when the Atlanta rap star sent her the track, which eventually hit No. 3 on the Hot 100, Davis immediately teared up. “For so many people who don’t know how to articulate how they feel — whether it’s anger, sadness, frustration — Baby gave them something they can see themselves in,” she says. “It’s one of those moments where you’ve been on such a journey with someone and you’re proud of what they’ve become.”