The new venture will function as a label with support from the Rapeton website and media brand.
Reggaeton star Yandel and Angel "El Guru" Vera, the founder of popular website and media brand Rapetón, have partnered in a new venture called Rapetón Approved that will sign and promote up and coming acts.
Rapetón Approved will sign new artists through Yandel’s label, Y Entertainment Records, and will help promote them via Rapetón’s platforms, including its website and YouTube channel.
Yandel is the latest among several Latin acts to launch or expand their label ventures in recent months. In fact, his longtime recording partner, Wisin, recently launched his own label with his manager, Walter Kolm. Yandel, however, is partnering with a journalist, albeit one whose specialty is reggaeton and who has become a brand name within the genre.