The product line arriving today (Oct. 23), dubbed MONOGRAM, seeks to "redefine what cannabis means to consumers today" through "careful strain selection, meticulous cultivation practices and uncompromising quality," according to a press release. The brand launches through an e-commerce platform of the same name.
MONOGRAM builds on Jay-Z's growing arsenal of businesses, all of which have helped him earn the title of rap's first billionaire. The artist who famously rapped "I'm not a businessman, I'm a business, man" is the owner of streaming service Tidal and entertainment company Roc Nation, which encompasses artist and athlete management, recording, publishing, touring, film and television, and has also formed partnerships with liquor brands like Armand de Brignac and D'Usse. To help promote MONOGRAM, Jay-Z debuted a new Tidal playlist, "Monogram: Sounds From The Grow Room," including tracks like Fela Kuti's "Expensive Shit" and Peter Tosh's "Legalize It."