Luke Combs will host the first edition on Oct. 22, followed by Trippie Redd.
UPDATE: As of 4:30 EST on Oct. 20, Luke Combs is no longer scheduled to kick off the "Watermarked" series on Oct. 22. "Watermarked" will now launch with Trippie Redd on Oct. 29.
TikTok has earned a reputation for turning songs like 24kGoldn's "Mood" featuring iann dior and Jawsh 685 and Jason Derulo's "Savage Love (Laxed - Siren Beat)" into Hot 100 No. 1s months after their initial release. Now, the platform is inviting artists to preview new music to fans directly within the app with the launch of its new "Watermarked" listening session series, announced today (Oct. 20).
Every Thursday at 11:30 p.m. ET, a different artist will host "Watermarked" on TikTok LIVE, the app's hub for original live programming, to give users a preview of a new album before it hits streaming services at midnight. During each session, the artist will talk viewers through snippets of the album's key tracks and answer questions posed by fans in the comments.