"A great list of sampled artists on a typical day would be Drake, Dua Lipa, BTS, Billie Eilish -- a contemporary mix of current hits," says Rachel Newman, Apple Music’s global head of editorial and content. "It’s such a great way for music lovers to see big, contemporary hits in an easy-to-consume, lean-back way and be able to access Apple Music from the TV app at the flick of a switch."
Beginning today, Apple Music TV will launch with a countdown of music videos of the top 100 most-streamed songs in the U.S. on Apple Music since its mid-2015 launch. The channel will not be hosted, as Apple Music 1 radio is, nor will it have dedicated shows, but it will be used as a home for interviews that its radio hosts have conducted for which there is video, and will be used as a hub for its partnership with the hits-battle show Verzuz, which is run by star producers Swizz Beatz and Timbaland.
And it will also allow the service a home for special events. This Thursday, for example, Apple Music TV will have a 24-hour takeover for Bruce Springsteen in advance of the release of his new album, Letter To You, that will feature Springsteen music videos, live concert footage, a sit-down interview with Apple Music 1 host Zane Lowe, and a live-streamed fan event where 1,000 fans will be able to ask Springsteen questions and get a first listen to the album ahead of its release at midnight EST Thursday night.
"We have this fantastic ecosystem and we want to serve all kinds of music lovers," says Newman. "It’s mostly about creating a great experience that’s always on and always easy, and to be able to leverage big moments like with Verzuz and Bruce."