A year after the death of songwriter-producer busbee (Carly Pearce, Maren Morris), the company he left behind, Altadena, is carrying on his artist-friendly legacy with a revolutionary artist development program that funds the startup efforts of new acts while allowing them to retain ownership of their content.
Singer-songwriter Carter Faith is the first beneficiary. Altadena issued her first song, "Leaving Tennessee," to digital service providers on July 30. A gripping second track, "Sinners in a Small Town," will be released Oct. 16 with a video following later in the month.
Under the program, an investor pays the upfront costs and Altadena provides the sweat equity to build a new artist's catalog and make initial marketing inroads. In the best circumstances, the act develops enough to field competitive offers from labels, publishers and/or booking agencies. The investor and Altadena participate contractually in early royalties, but do not participate in long-term revenue under that deal. The artist retains the masters, videos and other content.