Since the launch of the program on Sept. 1, more than 41,000 fans of British artist Jacob Collier have signed up for a flexible touring plan to see the musician once he’s able to perform live again. The 41,000 fans are in addition to the more than 30,000 that held tickets for Collier's postponed 2020 dates.
The ticketing tool was created by technology platform Lyte, which has worked with major live events including Coachella, BottleRock, Electric Forest, Life is Beautiful and more. For Collier, Lyte allowed fans to reserve tickets for more than 90 concerts and enter their payment information for pending shows in their area. The fans can cancel their reservation at any time including once the date, venue and time of the show in their area is announced.
In the time of COVID-cancellations, Collier says the flexibility of the touring plan is what appealed most to him in his conversations with Lyte. “I care quite a lot about what the experience for the fan is and I don't want to make promises and then let them down. The amazing thing for me about this is that fans essentially join waiting lists completely risk free,” says Collier.