"I just want to explore," says the singer-songwriter, who released her sophomore album, 'Punisher,' in June.
When Phoebe Bridgers first started garnering attention from record labels in her late teens, the singer and songwriter wanted to be thrilled. Instead, she grew increasingly "frustrated" by the process of signing a record deal: "I didn’t mesh with anybody," she remembers. One label she declined to name, she says, told her to "tweet more seriously" -- suggesting that she post Elliot Smith lyrics; another offered her a measly $10,000 advance for a 360 deal, meaning that the record company would lay claim to a percentage of all income streams.
"Even 18-year-old me was like, 'Oh my god, fuck that,'" recalls Bridgers, now 26.
It wasn’t until she signed to Dead Oceans, a subsidiary of independent record company Secretly Group, for her 2017 debut album Stranger in the Alps that Bridgers felt she had found her people. But ever since, she has been quietly nursing another ambition: Launching her own label, through which she could promote her favorite undiscovered artists and, more importantly, be the advisor she had sought when she was first starting out.