33 & West Signs Mexican Rapper C-Kan: Exclusive

Born José Luis Maldonado Ramos, the 33-year-old became a social media sensation in 2012 thanks to songs such as "Voy Por El Sueño De Muchos" and "Te Lloré," which racked up millions of views on YouTube.

"We talk about real things: the barrio is very important, and it’s important to talk about what you live," C-Kan said about his music in a previous interview with Billboard. "If I talk about violence, it’s because it exists, it’s not that we created it. It’s the fault of poverty and the lack of education. The young people identify with that in my songs."

Established in 2017, 33 & West Talent Agency's diverse music roster currently includes acts such as Immortal Technique, Devo, Dance Gavin Dance and Dead Kennedys. C-Kan and 33 & West are planning a headline tour for Summer 2021 with various other Latin Hip Hop acts.