Business

Joy Ruckus Club Partners with Sessions Platform For Largest Virtual Asian American Festival

Eric Nam
Courtesy of CJ E&M

Eric Nam

Kublai Kwon’s Joy Ruckus Club has teamed up with the online platform Sessions to create a two-day festival featuring Eric NamKid Trunks, Luna, Kevin Woo and more. The partnership plans to make the Oct. 17-18 festival the largest Asian American virtual music festival in the world.

The Joy Ruckus Club, an online concert series led by artists of Asian descent, debuted in late August and attracted over 700,000 music fans. Partnering with Sessions for their second festival, Joy Ruckus Club plans on expanding their reach to over 185 countries by leveraging the proprietary marketing technology of the platform.

“Sessions is dedicated to being the first global digital platform that truly serves and supports all artists and events. By launching the initiative with Joy Ruckus Festival, the largest Asian American virtual festival in the world, we are setting the bar high," said Sessions co-founder and former Pandora founder Tim Westergren in a release.

Co-founded by Westergren and tech executive Gordon Su, Sessions spends money on marketing and production to help artists build a fanbase and earn an income.

"With their resources and leadership, I think Sessions can corner the market for live streaming. They are in a unique position to be the #1 player,” said Kublai in a release. “Together, we want to break records.”

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Roughly 70 Asian American artists will perform in one continuous live stream from locations around the world, including North America, Asia, Australia, New Zealand, Copenhagen, London, Dubai, Vietnam, Malaysia, UK and more for this year's Joy Ruckus Club. Additional artists on the lineup include DJ Cam Girl, James Lee, KAACHI, Ethan Kim and DJ Sura.

"Our goal is to support the overall music community, and bridge the gap between real live events and the virtual streaming world," added Westergren. "We are investing in promoters by putting marketing money behind their events and using the full capability of our platform to generate revenue and make this a success for everyone."

VIP meet and greet packages with the headliners are available and will take place on Zoom, separate from the livestream. Audience members can purchase VIP options to bundle the meet and greet with the two-day access ticket, which also gets them a signed tour pass. Early bird tickets start at $2.99. For a full list of ticketing options, head here.

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