Organizers are also working with public health officials to plan a physical event.
Back in March, the cancellation of Austin's annual South By Southwest (SXSW) music festival and conference due to the coronavirus pandemic signaled the very beginning of an industry-wide touring shutdown. Today (Sept. 22), SXSW organizers shared an early look at their plans for 2021 -- which may or may not include the return of a physical edition.
Next spring, SXSW will hold an online conference and festival from March 16 to March 20, 2021, featuring its usual slate of keynotes, panels, showcases and exhibitions in digital form. In lieu of the usual showcase application process for musicians, programming staff will curate the music festival, with priority given to artists who had been scheduled to perform at the canceled 2020 event.
An in-person edition could still happen: "SXSW is working with the City of Austin and public health authorities on plans for a physical event in 2021," a blog post announcement reads.