Small venues and promoters have big problems. Can industry alliances save them?
When concerts resume after the pandemic, independent venues will bear the brunt of the economic crunch. Nine out of 10 of them are expected to close by the end of 2020 without government assistance, according to the National Independent Venue Association, a new trade group that formed in April. But they’ve learned something that could help: There’s strength in numbers.
"Such a significant amount of our members are actively engaged and know each other now," says NIVA executive director Rev. Moose.
For the past six months, NIVA — a collective of 3,000 venues around the country — has been lobbying for federal aid, most recently in the form of the Save Our Stages Act, co-sponsored by Sens. John Cornyn (R-Texas) and Amy Klobuchar (D-Minn.), and introduced into the Senate in July, which would grant venues six months of financial support. But it could also help members navigate the concert business’ reopening with group purchasing of health and safety equipment or pooling resources for regional advocacy initiatives, publicity and internship programs — at a time when they will be saddled with debt and a loss of leverage compared with Live Nation and AEG.