YouTube Music and the National Independent Venue Association have announced a partnership with the goal of helping to preserve independent live music venues across the United States through the Save Our Stages initiative.
NIVA was launched earlier this year to preserve and nurture the ecosystem of independent live music venues and promoters throughout the United States affected by the COVID-19 shutdown. The partnership means YouTube and NIVA will work on unique programming that will help bring live performances back into music venues safely. In addition, YouTube will help raise awareness and funding for the NIVA Emergency Relief Fund, created to support America’s most vulnerable venues and provide short-term relief to avoid eviction or permanently shuttering.