GoNoodle reaches an estimated 13 million American children every month with kids content designed to “energize, focus, calm, or cheer up.”
Decca Records, the U.S. arm of Universal Musical Group’s Global Classics and Jazz division, has launched the family-focused imprint Decca Family, it was announced today (Sept. 3). The launch coincides with Decca’s new partnership with the kid-centric media and technology company GoNoodle to form GoNoodle Records, which will live under the Decca Family imprint.
Reaching an estimated 13 million American children every month, GoNoodle boasts a suite of content for children – including a large catalog of music videos and songs – designed to “energize, focus, calm, or cheer up.” Since its launch seven years ago, there have been more than 28 billion activity minutes on the platform. GoNoodle Records will allow the company to expand and develop its existing repertoire, collaborative A&R and global distribution.