Los Angeles County has the largest population in the country experiencing food insecurity, and amid the coronavirus pandemic, the issue is only getting worse. Maggie Baird, the mother to Billie Eilish and Finneas O'Connell, aims to help by joining forces with labels The Darkroom and Interscope Geffen A&M on a new initiative to feed local children nourishing, plant-based meals.
The summer-long campaign, Support + Feed The Kids, launches with a cash donation from Interscope and The Darkroom (the Interscope imprint to which Eilish is signed) to provide meals to the Boys & Girls Club of Metro Los Angeles, along with the donation of 100,000 salads and healthy snacks from French vegetable supplier Bonduelle to the Los Angeles Unified School District (LAUSD).
"The enthusiastic response and reaction from both the participants and recipients of the Support + Feed program has been the biggest reward in all of this," Baird says. "We are honored to be able to provide healthy food and support the Boys & Girls Club of Metro Los Angeles and LAUSD in all the incredible work they are doing for communities who have been disproportionately hurt by the pandemic in Los Angeles."