Fast-growing social video app Triller has signed a new contract with business-to-business digital music and radio services platform 7digital, marking the latest in a string of announcements from Triller as it seeks to overtake rival TikTok in the U.S.
Triller's more than 65 million worldwide users choose music to soundtrack short music video-style clips, which can be published on the app or to other social media channels. The new licensing agreement, which is for an initial minimum term of 18 months, gives Triller users access to 7digital's global catalogue of more than 80 million songs for both sampling and full-length audio streaming.
Additionally, 7digital will provide Triller with back-end support for tracking usage of songs on the app, and reporting that usage to labels including Sony Music Group, Universal Music Group, Warner Music Group and Merlin. Through the deal, 7digital will receive both a monthly licensing fee and usage-based payments according to Triller's future growth.