The series will launch first via livestream and expand to incorporate a small, socially distanced audience in accordance with local health ordinances.
“Both fans and artists are eager to once again feel the energy and excitement that concert venues foster, but we must prioritize health and safety as we reimagine live entertainment today,” said Opry Entertainment Group president Scott Bailey in a release. “Our team has developed a turn-key way for artists to connect directly with their fans. We hope that this series will be the first of many shows to use this model in the months ahead.”
Artists will perform full live sets on stage at Ryman Auditorium. Ryman Auditorium will strictly comply with operating plans developed in partnership with Vanderbilt Health and approved by Metro Public Health that include mandatory masks for all Ryman operations and production staff, as well as enhanced cleaning practices. The livestreams will be powered by new livestream platform Mandolin.
Each concert in the series will be produced by the same team that has produced the weekly Saturday live broadcast of the Grand Ole Opry since the early days of the pandemic when all events with a live audience were suspended.
“Our company has prioritized the health and safety of our employees, customers and artists since day one of the pandemic,” said Ryman Hospitality Properties chairman and CEO Colin Reed in a statement. “This unique live music experience represents the next step in our commitment to doing things the right way while also creating a repeatable model that will allow artists and fans to connect during this bridge period until a vaccine or treatment for COVID-19 is available.”
Livestream tickets go on sale Monday with prices beginning at $10 with optional VIP add-ons. Six-week series passes for the livestreams begin at $50.
Exclusive Live at the Ryman merchandise, including limited edition custom Hatch print posters, t-shirts and more will be available for purchase in advance online to commemorate the landmark series.