Officially-licensed music videos are finally coming to Facebook beginning Aug. 1, the company announced in a blog post today (July 31). The news mirrors what Techcrunch reported July 14, which confirmed the timing of the long-awaited agreement between the social media giant and the music business.
Facebook has been hosting videos in Thailand and India, and today’s announcement brings the service to the United States. According to the blog post, the company has deals with all three major music companies, as well as Merlin, BMG, Kobalt and a number of indies, publishers and PROs.
Videos will be able to be posted on artists’ own pages, while fans will be able to comment, share and react to them as they would with other content on the platform. The company has also teased upcoming Facebook-only premieres, including videos from Lele Pons and Sech, while exclusive music videos from J Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50 are also on the way.