TikTok has announced its first-ever cross-reality experience featuring The Weeknd. Scheduled for Aug. 7, TikTok presents The Weeknd Experience is set to be an immersive virtual event on TikTok LIVE stream starting at 8:30 p.m. ET via the official TikTok account.
Fans will have the opportunity to interact with the "In Your Eyes" singer as he takes them through an After Hours journey. The at-home experience will see The Weeknd performing hits from his No. 1 album After Hours, including "Blinding Lights" which inspired over 1.5 million video creations on TikTok and racked up tens of millions of views and birthing the "#BlindingLightsChallenge."