Warner Music Group’s ADA Worldwide has launched a new global Latin division based in Miami and has named Juan Paz as managing director. Paz will oversee ADA’s operations for U.S. Latin, Latin America, Spain and Portugal, reporting into Eliah Seton, president of independent music and creator services at Warner Music Group.
Paz comes to ADA with experience both as a manager of indie bands and as executive with experience in major labels. Prior to his ADA appointment, he led digital marketing for Sony’s U.S. Latin and Latin-Iberia region, working campaigns for the likes of Romeo Santos, Ricky Martin, Marc Anthony and Maluma. Prior to that, he spearheaded the launch of the Digital Marketing and Consumer Insights department at EMI Latin America.
Paz, who is Colombian, also managed the careers of Colombian artists like Bomba Estéreo and Monsieur Periné, in addition to Chile's Javiera Mena and Puerto Rico's Eduardo Cabra.