Logic's contract marks Twitch's first official music creator partnership, as the platform invests further in non-gaming content.
Logic may have announced his retirement from music, but he's not ready to leave fans' screens just yet. The rapper has signed an exclusive contract with livestreaming platform Twitch, which will see him streaming a mix of music and gaming content weekly on his Twitch channel.
Logic initially confirmed the first-of-its-kind contract in an interview with The Verge, which reports that the deal is worth seven figures. His partnership will kick off on July 21 with the livestreamed premiere of what he claims to be his final album, No Pressure, ahead of the album's official release on July 24.
While Twitch has traditionally focused on the gaming community, the platform has been courting DJs and musicians for years, and has seen rapid growth in non-gaming content amid the coronavirus crisis. Twitch’s music vertical logged 17 million hours watched in April — a massive 385% jump year-over year — according to a recent report by software developer StreamElements and analytics company Arsenal.