Cardi B, Travis Scott, Pharrell and Sean "Diddy" Combs are among artists endorsing the advocacy organization's open letter calling for immediate action toward lasting change.
Calling on the music industry to "put a plan for change in place … within the next 30 days," more than 30 preeminent artist managers, attorneys, business managers, agents and other industry professionals have united as the Black Music Action Coalition (BMAC). The advocacy organization, working in alliance with #TheShowMustBePaused, pledges to not only advance racial justice in the music industry but also in society at large in keeping with the mission of Black Lives Matter.
"We are encouraged by recent efforts by Universal Music Group, Warner Music Group, Sony Music, Apple, YouTube, BMG and other industry participants," the BMAC states in its open letter to the music industry. "However, we know that more needs to be done and we must do it together."
Outlining its top priorities moving forward, the BMAC wants to meet with each company's CEO, senior management and heads of their newly formed task forces to "mutually develop a plan to address the deeply rooted systemic racism in our industry" involving Black artists and executives. In addition, BMAC wants to have a voice in determining how funds supporting Black community organizations focusing on education, social justice, financial literacy, mental health and other initiatives are allocated and distributed "because so few companies in the music industry are run by Black people. It is essential that the funds are used to benefit the Black community that the music industry has relied upon for so much of its success."