The hashtag #TheShowMustBePaused was shared more than 700,000 times, while its official social accounts racked up over 70,000 followers.
On Tuesday, the music industry shut down in a show of solidarity with protesters calling for justice in the case of George Floyd, the black man who died after being pinned to the ground by a Minneapolis police officer for over eight minutes. That shutdown was led by the #TheShowMustBePaused initiative launched by executives Jamila Thomas of Atlantic Records and Brianna Agyemang of Platoon, who billed it as “a day to disconnect from work and reconnect with our community" and “an urgent step of action to provoke accountability and change.”
Now, Agyemang and Thomas are sharing the results of that challenge. On Wednesday (June 3), the two women are reporting that the #TheShowMustBePaused hashtag was shared more than 700,000 times, while the initiative’s official social accounts racked up over 70,000 followers Tuesday. Additionally, more than 1,500 black members and allies of the music community -- a group that included executives, artists, digital streaming partners and more -- took part in a series of video summits in which participants “engaged in an organized dialogue and generated ideas on how to effectively make change within the music industry.” They would not name those who were involved in the summits, but said thoughts and ideas brought forth during those meetings will be incorporated into what is now being referred to as Phase 2 of the initiative.