Rising Puerto Rican Artist Kevvo Inks Deal With Interscope Records: Exclusive

Kevvo
Courtesy Photo

Rising Puerto Rican artist, Kevvo (center), signs deal with Interscope Records.

Interscope Records, in partnership with Una Vision Quintana, Inc., has signed emerging Puerto Rican artist Kevvo, Billboard can exclusively reveal today (June 8).

“Today, an artist's unique and authentic identity is the ticket to becoming a staple in the culture,” Nir Seroussi, Interscope Records evp, said in a statement. “In that respect, Kevvo checks all of the boxes of a star-in-the-making. We’re very impressed with everything that he and Pepe Quintana have accomplished in only one year, and we couldn’t be more thrilled to be their partner for what’s to come.”

“Hooking up with Interscope is a dream come true,” adds Kevvo. “They completely understand and support our vision. They’ve also given me the freedom to do what I want, and I can’t wait for everybody to hear what we’ve got coming.”

Hailing from Toa Baja, Puerto Rico, Kevvo [real name: Kevin Manuel Rivera Allende] is a 22-year-old reggaeton singer and rapper, who’s marking his territory in the Latin urban scene.

Most notably, Kevvo is known for his monster 2019 single “105F RMX,” in collaboration with Arcangel, Brytiago, Chencho Corleone, Darell, Farruko, Myke Towers and Nengo Flow. In less than a year, the music video has racked up over 212 million views at the time of publishing. Last year, Kevvo nabbed the award for top urbano Puerto Rico at Premios Tu Música Urbano.

Pepe Quintana, industry leader and CEO of Una Vision Quintana, signed Kevvo in 2019 and developed him under-the-radar. “Nir, Jorge [Fonseca, svp of A&R] and the Interscope team got it right away,” he said of the partnership with Interscope Records. “They recognized Kevvo’s talent, attitude, and energy and will be the perfect partner to elevate him to the next level. It’s exciting to kick off this alliance.”

In the middle of the coronavirus quarantine, Kevvo gained an entirely new following on social media with his nightly live party shows on Instagram dubbed “CuarentenaTV.” Kevvo prepares to bring new music and projects in 2020 under his new deal with Interscope Records.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.