Katina Bynum has been appointed executive vp of East Coast Labels, Urban for Universal Music Enterprises (UMe), the global catalog and special markets division at Universal Music Group.
In the newly created post, Bynum will liaise with senior management at UMe and Republic, Island and Def Jam to develop strategic initiatives across the labels' urban music rosters. She reports to UMe president/CEO Bruce Resnikoff.
"At UMe, we are committed to artists and their rich musical history," said Resnikoff in a statement announcing Bynum’s new role. "Our goal is to develop and foster relationships that allow us to work in synch with their vision as we continue to innovate and strategically lead the industry into the future ways to consume music. Katina's expertise, talent, long-term relationships with artists and managers and innovative spirit will be key to collaborating with our labels and artists to deliver music, merchandise and new fan experiences."