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Jeremy Stover's Red Creative Re-Ups With Anthem Entertainment

Anthem Entertainment
Courtesy of Anthem Entertainment

            

Anthem Entertainment apparently struck gold with Red Creative. Anthem has extended its agreement with the latter entity, owned by songwriter-producer Jeremy Stover ("The Ones That Didn't Make It Back Home," "I Know Somebody"), Billboard has learned.

The deal keeps the current Red Creative roster -- including Kelly Archer ("Sleep Without You," "For Her"), Adam Hambrick ("How Not To," "Somebody Else Will") and Travis Denning -- in the fold at Anthem, but also expands the relationship as the companies add a future component that allows for more songwriters to be signed exclusively in the partnership.

Much of the arrangement focuses on Stover, who signed with Anthem as a writer in 2011 when the company was known as ole music. Red Creative partnered with ole from its inception in 2014.

"He is really determined and driven and has the entrepreneurial fire that he is going to do what he's setting out to do," Toronto-based Anthem CEO Helen Murphy told Billboard. "It's infectious."

A big chunk of Red Creative's songwriter roster was built on creatives who have potential as artists. Denning, whose "After a Few" is No. 5 on Country Airplay, is the best example, though Hambrick and fellow writers David Fanning, JL and Baker Grissom are likewise in various stages of development as artists with independent projects. That fits the mentality at Anthem, which rebranded last year to better emphasize its bigger role in the entertainment field. In addition to its publishing origins, the company now has an Anthem imprint and a heavy presence in film and TV rights.

"If you think of what an anthem is, it's music that's resounding and makes you feel good and uplifts you," said Murphy. "Red Creative absolutely fits perfectly under the spirit of what Anthem stands for."

Red Creative's roster also includes songwriter Nathan Spicer, a former road guitarist for Katy Perry and Matt Kearney who co-wrote the new Ryan Hurd single "Every Other Memory." The company coordinates most extensively with Anthem's Nashville office, headed by division president Tim Wipperman.

This article first appeared in the weekly Billboard Country Update newsletter. Click here to subscribe for free.

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