Independent publisher Round Hill Music and its record label division are launching Black Hill Records, a new label dedicated to rock music.
The label will be based out of Los Angeles and distributed worldwide by The Orchard, and it has already signed its first three artists: Austin duo Black Pistol Fire, Nashville blues and rock guitarist Jared James Nichols and iconic British rock band The Cult.
"They say rock is dead when in fact it is very much alive," Round Hill co-founder and CEO Josh Gruss said in the announcement. "Rock prevails in touring, album sales, streaming in most countries and boasts extremely devoted fans who provide steady support to their favorite artists. That’s the start of a good recipe. Anyone who knows me knows how much I love hard rock and metal, so the launch of Black Hill is a very special and proud moment."