Toy manufacturing giant Mattel, Inc. has signed an exclusive, multi-year global music licensing deal with Warner Music Group's Arts Music division, which will become the sole distributor of Mattel's catalog of more than 1,000 songs from brands like Barbie, Thomas & Friends, Hot Wheels, American Girl and Fisher Price.
The new partners will also collaborate to create and distribute new music, like an upcoming Thomas & Friends birthday album out May 8, and make hundreds of other, never-before-released songs from the Mattel catalog available for the first time. Arts Music will partner with WMG’s ADA Worldwide for global distribution.
"Arts Music has been steadily building a powerful repertoire of family-friendly material over the last few years and adding Mattel to our offering absolutely takes it to a new level," said WMG Arts Music president Kevin Gore. "Mattel’s iconic brands have been bringing joy to children around the world since its founding 75 years ago, and we are honored that they’ve trusted our team as the exclusive stewards of their musical enterprises. We very much look forward to releasing new music full of positive messages, fun adventures and educational themes to delight kids and families for generations to come."