Artists on Spotify can now use their profiles on the platform to raise money from fans -- whether to support themselves, their bands and their crews amid the coronavirus pandemic or for a charity of their choice.
The new feature, dubbed Artist Fundraising Pick, is similar to Artist's Pick, which allows Spotify For Artists users to select any piece of music to highlight on their profile. Now, artists can also directly link to any fundraiser (as long as it fits within Spotify's safety policy), or add a link to their Cash App, GoFundMe or PayPal.me account.
"This is an incredibly difficult time for many Spotify users and people around the world — and there are many worthy causes to support at this time," Spotify wrote in a blog post announcement. "With this feature, we simply hope to enable those who have the interest and means to support artists in this time of great need, and to create another opportunity for our COVID-19 Music Relief partners to find the financial support they need to continue working in music and lift our industry."