Twitch Hires Spotify's Tracy Chan to Head Product & Engineering For Music

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Courtesy of Twitch

         

As musicians increasingly use livestreams to engage with fans, livestreaming gaming platform Twitch is staffing up. The company has snagged Spotify's Tracy Chan to serve as head of product and engineering for music.

Based in San Fransisco, Chan previously spent four years as Spotify's product director, where he was the product lead for the platform's Spotify for Artists service, publishing analytics, songwriter pages and more. He joined Spotify in 2016 after the streaming giant bought his startup, CrowdAlbum, which aggregates photos and videos taken at music events. Prior to that, he spent time at YouTube, where he created the service that would become YouTube Creator Studio, and Google.

At Twitch, Chan will focus on developing the platform's live music experiences.

"I have spent my career building creator tools and I believe there is a massive opportunity to help artists connect with their fans through virtual performances and live streaming, which is what led me to Twitch," said Chan in a statement. "Across the board, and especially at this moment in time, we are seeing disruption in the music industry as artists are having to find new ways to both make money and interact with fans."

Twitch is still most known for gaming, but amid the coronavirus pandemic, artists are playing livestream concerts on the platform in place of touring. Last month, Twitch held a 12-hour Stream Aid benefit concert, where artists like John Legend and Rita Ora performed to raise money for the World Health Organization's COVID-19 Solidarity Response Fund.

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