Sony Music Invests in Joyner Lucas' Tully App to Expand User Experience: Exclusive

The grind doesn't stop for Joyner Lucas following the release of his long-awaited ADHD album last month, which notched him a top 10 debut on the Billboard 200. Billboard confirmed on Monday (April 13) that Lucas' Tully app has received a strategic investment from Sony Music Entertainment to help take their user experience to the next level.

Joyner launched Tully in 2015 alongside co-founder Dhruv Joshi to streamline the creative process for artists and design a seamless communication channel that includes all parts of the business within a single network. “We created a company in how we see the future of the modern music business," says Joshi. "Tully is a tool for artists and their teams, it’s simple, we want to empower artist and that’s our core mission.”

With most of the world in quarantine amid the coronavirus outbreak, Tully is even more essential for artists looking to collaborate in the industry right now. “I realize that it's really hard right now for a lot of my friends and artists out there. They're not able to do everything they need to do to make things happen, work, get their music out," the Worcester, Mass. native explains.

"Dhruv and I created Tully so that we could always work together no matter where we were, and now with Sony Music's involvement, we are ready to share more of our technology with other artists. We started with songwriting, then storage, security and now management. How I see it, as artists we’re all in this together, we have to look out for each other."

For Sony, the deal quickly formulated for the brand to come onboard and add their arsenal of financial and technological resources to assist in expanding Tully's horizons.

"From our first meeting with Joyner and Dhruv their passion and vision for Tully was clear, and we are excited to work with entrepreneurs that bring both creative insight and technology discipline to developing a new product," adds Dennis Kooker, president of global digital business and U.S. sales at Sony Music Entertainment. "They are focused on building a platform that reflects their fundamental understanding of what artists need to create music and offers new solutions for greater efficiency and collaboration across that process."

In the third quarter of 2020, Tully is on track to launch their Artist Management Platform, which will empower artists to be in total control of their digital workflow and expand the app's interface functionality tenfold.

Download Tully on the Apple Store and Google Play.