The grind doesn't stop for Joyner Lucas following the release of his long-awaited ADHD album last month, which notched him a top 10 debut on the Billboard 200. Billboard confirmed on Monday (April 13) that Lucas' Tully app has received a strategic investment from Sony Music Entertainment to help take their user experience to the next level.
Joyner launched Tully in 2015 alongside co-founder Dhruv Joshi to streamline the creative process for artists and design a seamless communication channel that includes all parts of the business within a single network. “We created a company in how we see the future of the modern music business," says Joshi. "Tully is a tool for artists and their teams, it’s simple, we want to empower artist and that’s our core mission.”
With most of the world in quarantine amid the coronavirus outbreak, Tully is even more essential for artists looking to collaborate in the industry right now. “I realize that it's really hard right now for a lot of my friends and artists out there. They're not able to do everything they need to do to make things happen, work, get their music out," the Worcester, Mass. native explains.