ESports Collective FaZe Clan Partners With Culture Platform NTWRK

Jimmy Iovine
Michael Kovac/Getty Images for CORE Gala

Jimmy Iovine attends CORE Gala: A Gala Dinner to Benefit CORE and 10 Years of Life-Saving Work Across Haiti & Around the World at Wiltern Theatre on January 15, 2020 in Los Angeles.

"FaZe Clan is a very powerful pipeline into gaming culture and [its] cultural impact reminds me of the early days of '90s hip-hop," says Jimmy Iovine, a NTWRK investor.

ESports collective FaZe Clan has entered a partnership with e-commerce and culture platform NTWRK, whose investors include former Interscope and Apple Music head Jimmy Iovine.

“We’re at the birth of a new disruptive entertainment genre. FaZe Clan is a very powerful pipeline into gaming culture and [its] cultural impact reminds me of the early days of '90s hip-hop,” Iovine said in a statement.

NTWRK, which has worked with such artists as Billie Eilish, led the round of funding for FaZe Clan, which did not disclose the amount raised. As part of the deal, NTWRK has secured the global direct-to-consumer product rights for FaZe Clan, starting with the immediate integration of FaZe Clan’s apparel and merchandise into NTWRK’s platform.

“Jimmy has always been a cultural seer,” says FaZe Clan CEO and former label executive Lee Trink. “His belief in FaZe Clan as the next cultural wave, not just in gaming but in entertainment overall, is an incredible representation of the transformative shift happening right now.”

Since its inception 10 years ago, FaZe Clan has drawn more than 215 million fans to its social platforms and worked with a number of music artists, including Offset and Lil Yachty.

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