COVID-19 forcing thousands of live event cancelations and mounting losses as governments crack down on movement and gatherings.
ICM Partners has made its first major move since taking on its first private equity investment three months ago.
The company has acquired London-based music agency Primary Talent International, which books for more than 900 artists, including alt-J, Catfish and the Bottlemen, Daft Punk, Dave, Dropkick Murphys, Justice, Lana del Rey, Noel Gallagher, Patti Smith, Phoenix, Stormzy, The 1975, The Cure, The Pussycat Dolls and Two Door Cinema Club. That roster will now live alongside that of ICM's international touring business, which includes Ari Lennox, Blackbear, Boyz II Men, Charlie Wilson, City Girls, Earthgang, Good Charlotte, J. Cole, Jon Bellion, Khalid, Limp Bizkit, Migos, Sinead O'Connor, $uicideboy$ and YBN Cordae.
"Primary has long been one of the premier independent music agencies in London, if not the world, that I've always admired," ICM co-head of worldwide concerts Rob Prinz said in a statement. "After years of trying to find ways to work together, I'm very excited to now have that opportunity."