The acquisition opens up Dubset's licensed catalog to Pex's database.
Artists and rights holders looking to track and manage their works on the web will be familiar with Pex, which helps identify uses of their works and manage copyright licensing to get them paid for that usage. And DJs and dance music insiders will be well acquainted with Dubset Media, which has worked to license DJ mixes and get creators paid for the past several years.
Now, Pex has announced it is acquiring Dubset Media Holdings, in a deal that Techcrunch has ballparked between $25 million and $50 million. The acquisition opens up Dubset's licensed catalog to Pex's database, which should help more rights holders be able to know where and how their works are being used in audio and video files across the internet and on social media apps.
"There are very few companies in the music business that have successfully licensed as much catalog as Dubset and the music rights database they've built is massive and rare," Pex founder/CEO Rasty Turek said in a statement announcing the deal. "Our technology's scale and speed enables broad market access by all rights holders to our rights management and analytics services, built on top of the 20 billion video and audio files in our indexed database. We feel this will prove to be a game-changing combination."