AIRE Radio Networks Signs J Alvarez to Newly-Created Marketing Platform, Artistas360

J Alvarez
Sami Drasin

J Alvarez photographed on April 24, 2018 at The Venetian in Las Vegas.

J Alvarez is the latest artist to join AIRE Radio Networks' Artistas360, a new marketing partnership platform that efforts to connect Latin artists of all genres with brands for audio, digital and live music campaigns and/or event marketing partnerships.

Other Latin urbano stars signed to Artistas360 include Ivy Queen and Zion & Lennox.

“SBS has played a significant role in the success of my music career and I’m looking forward to our continued collaboration through Artistas360," Alvarez said about the partnership. “This is a groundbreaking platform that offers artists and brands the opportunity to supply the demand for more Latin music content and experiences. It’s an honor to be a part of it.”

AIRE, the official audio network of Spanish Broadcasting System, will also develop and manage all Artistas360 marketing strategies across Spanish Broadcasting System (SBS) radio stations, AIRE Radio Networks, LaMusica digital platform and SBS Entertainment.

"The Artistas360 portfolio is rapidly growing with some of the biggest names in Latin music," Elisa Torres, executive vp AIRE Radio Networks, tells Billboard. "Our objective is to offer a robust list of artists that not only represent a variety of Latin music genres, but that also share the same values, passions and traditions as Hispanic consumers. We launched Artistas360 with the Queen of Reggaeton, Ivy Queen, and the momentum has continued with Zion & Lennox, J Alvarez -- and we are looking forward to announcing additional partnerships in the coming weeks.”

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