Business

Chris Martin, Daya and Madison Beer Join LOVR Benefit Concert Against Drunk Driving

Chris Martin of Coldplay
Timothy Norris/Getty Images for Radio.com

Chris Martin of Coldplay performs at Inaugural RADIO.COM Live Event Series During Grand Opening Of HD Radio Sound Space at Entercom Los Angeles on Jan. 17, 2020 in Los Angeles.

The Noah Benardout Foundation was established after its namesake musician, who went by the stage name LOVR, was killed by a drunk driver last year.

Coldplay frontman Chris Martin, Madison Beer, Daya and more artists have signed on to perform at The Noah Benardout Foundation's first annual LOVR Benefit concert in Los Angeles next month, advocating for an end to driving under the influence.

The concert on March 21 at the Hollywood Palladium, for which Billboard is a partner, will also feature performances from Bra?ves, Walk The Moon's Nicholas Petricca, Romeo of the duo Farr, Saint Bodhi, Dreamers, Lemmo, El Javi and Ryan Baer.

A 501(c)(3) organization that advocates to end DUI fatalities, The Noah Benardout Foundation was established after its namesake musician, who went by the stage name LOVR, was killed by a drunk driver in West Hollywood in August 2019. Benardout was just 24 years old, and was close to releasing a new EP, having just been offered a record deal at the time his life was cut short. 

His posthumous EP, LOVERS, will be released to Spotify on March 20.    

"Noah personified ambition and discipline in a world where dreams are seldom realized, and reality drains the soul," the Benardout Family said in a press release. "Every living moment since this tragedy has been unthinkable, unbearable and unspeakable. As we desperately try to reflect on the past five months with some semblance of logic and response, we consider not the past, but a future that coalesces a targeted drive for justice and awareness through education. The Noah Benardout Foundation will move the needle by reshaping the zeitgeist’s perspective through educational consciousness and music."

Noah's father, Marc Benardout, said he reached out to Coldplay about the benefit concert in particular since Martin was Noah's "ultimate role model."

"Chris personally responded to me within hours, crestfallen by the news," he added. "His sincere compassion regarding Noah’s passing was a moment of light in this darkness, and his commitment to perform at our event is beyond touching. We are forever grateful to Coldplay and to all of our incredible performers for giving us the strength to keep going."

In the United States, nearly 30 people die in drunk-driving crashes per day, or one person every 50 minutes, according to the National Highway Traffic Safety Administration. Drunk-driving crashes claim more than 10,000 lives per year.

With the assistance of the Mothers Against Drunk Driving (MADD) California chapter, along with the Los Angeles Distrcit Attorney's office, the LOVR Benefit marks the first time that all three of California's major law enforcement departments -- Los Angeles Police Department, California Highway Patrol and the Los Angeles County Sherrif's Department -- will come together to advocate for an end to DUI tragedies, hosting activations at the benefit including a DUI simulator.

In the future, the foundation plans to organize other music-themed benefits to raise awareness of the U.S. drunk-driving epidemic, as well as launch an educational platform aimed at young drivers.

Tickets for the LOVR Benefit are available here.