Business

BVMI Chief Florian Drücke Receives Franco-German Prize for Cultural and Creative Contributions

Florian Drucke, 2017
Max Bertani/action press/REX/Shutterstock 

Florian Drücke photographed in Berlin, Germany on Sept. 5, 2017.

PARIS – Dr. Florian Drücke, chairman & CEO of the German Music Industry Association (BVMI), was awarded the Franco-German Prize of the Cultural and Creative Industries on Thursday as "Personality of the Year" in Paris. The prize is an initiative of the Franco-German Chamber of Commerce and Industry under the patronage of the German and French Ministers of Economic Affairs.

Drücke was lauded for his active support for the European Copyright Directive, and for his commitment to the Franco-German creative sector through his work at BVMI and as co-president of the Franco-German Cultural Council. The prize underlines the economic impact of the creative industries across Europe. In Germany alone, they employ around 1.195 million people in the core workforce, the total turnover is 168.3 billion euros and gross value added is at a record level of 100.5 billion euros, according to figures from the German Federal Ministry for Economic Affairs and Energy.

Regional leaders of the three major label groups all offered their congratulations to Drücke, whose BVMI represents the interests of more than 200 labels and music companies, accounting for more than 80 percent of the German music market.

Frank Briegmann, CEO & president Universal Music Central Europe and Deutsche Grammophon said: "Congratulations to Florian Drücke. With work of Florian Druecke for the German Music Industry Association, he contributes to strengthening the perception of the music industry as an economic and cultural force. His award also underlines the importance of the Franco-German axis in the effort to ensure equal and fair conditions for artists and rights holders throughout Europe and to jointly accompany the implementation of the European Copyright Directive into effective national law.”

Bernd Dopp, Chairman and CEO Warner Music Central Europe stressed: "In an industry that is constantly undergoing transformation, it is particularly important for us to work closely with the French market and to jointly master the challenges of digitization. With his proven expertise and passion for French culture, Florian Drücke has been making a special contribution to this years,"  "I congratulate Florian Drücke from the bottom of my heart for this special and well-deserved award!”

Patrick Mushatsi-Kareba, CEO Sony Music Germany in Munich added: "In times of exciting and constant change, an important integrating figure who represents the music industry in a modern, competent and politically sensitive manner is of central importance. Florian Drücke has been proving for years to all players inside and outside the industry that he is the best person for this. On behalf of Sony Music I would therefore like to congratulate Florian all the more warmly on this well-deserved award.”

Drücke has held the title of chairman and CEO of BVMI since November 2017. Over the years he has testified as an expert in different committees of the German Bundestag and the European Parliament as well as before the Federal Constitutional Court. He is the author of multiple articles on digital policy and copyright law and related topics for German media. Beyond that, he is the co-editor of the standard reference work Handbook of the Music Industry and also a member of a number of boards and committees. Since May 2016 he has been a member of the Deutsch-Französischer Kulturrat and was elected co-president in January 2018.

The German-French Chamber of Industry and Commerce is part of the worldwide network of German Chambers of Commerce Abroad (AHK) with 140 locations in 92 countries.