Super Bowl

Halsey, Black Eyed Peas, Diplo to Perform at First BUDX Miami During Super Bowl Week

Halsey
Aidan Cullen

Halsey

Budweiser will hold its first BUDX event in the United States with three days of performances from artists including Halsey, Black Eyed Peas, Diplo and more. Between Jan. 31 and Feb. 2 in South Beach, Budweiser will take over a hotel with additional sets from De La Soul and Channel Tres for the invite-only weekend.

The pop-up experience will host more than 200 artists dubbed “Kings of Culture” from around the world for a series of curated events. These influencers and trailblazers, spanning diverse cultural fields that include art, music, fashion and sports, will join Budweiser’s global creator community called BUDX.

“Budweiser is on a mission to share the stories of top creators from around the world and we’ve challenged different Kings of Global culture to step up to conquer one of the greatest sporting events on Earth, the Super Bowl,” said Budweiser’s global vp of marketing Steve Arkley in a release. “Through BUDX in Miami, we’re going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiser’s crown as the top place to be during the Super Bowl LIV weekend.”

Special weekend events will include the first annual Masters of the Mic karaoke competition presented by ONE37pm and Dwyane Wade on Feb. 1. The competition will pit celebrities, athletes and notable personalities against each other in an all-out karaoke battle complete with backup dancers and catwalk.

The festivities will also feature the Gillette Barbershop which will be an exclusive pop-up barbershop for the culture creators, influencers and VIP guests wanting to look sharp throughout the weekend. The Gillette Barbershop will feature a roster of celebrity barbers including Rich Mendoza, Mark Marrero and Vince Garcia.

The BUDX global platform has held events in Amsterdam, Tokyo, Mumbai and more.

Super Bowl 54