Budweiser will hold its first BUDX event in the United States with three days of performances from artists including Halsey, Black Eyed Peas, Diplo and more. Between Jan. 31 and Feb. 2 in South Beach, Budweiser will take over a hotel with additional sets from De La Soul and Channel Tres for the invite-only weekend.
The pop-up experience will host more than 200 artists dubbed “Kings of Culture” from around the world for a series of curated events. These influencers and trailblazers, spanning diverse cultural fields that include art, music, fashion and sports, will join Budweiser’s global creator community called BUDX.
“Budweiser is on a mission to share the stories of top creators from around the world and we’ve challenged different Kings of Global culture to step up to conquer one of the greatest sporting events on Earth, the Super Bowl,” said Budweiser’s global vp of marketing Steve Arkley in a release. “Through BUDX in Miami, we’re going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiser’s crown as the top place to be during the Super Bowl LIV weekend.”