Ingrooves Music Group Expands to Brazil With New GR6 Distribution Deal

Ingrooves GR6
Lionel Hahn

Lionel HahnBob Roback, CEO of Ingrooves, Cris Garcia Falcao, Managing Director, Ingrooves Brazil and Rodrigo Oliveira, CEO of GR6.

GR6, one of the largest record labels in Brazil, has signed an exclusive global distribution deal with Ingrooves Music Group.

The new agreement represents an expansion into Brazil by the international music marketing services and distribution company, a division of Universal Music Group. Brazilian music industry veteran Cris Garcia Falcão has been named managing director of Ingrooves Brazil and will be the main liaison with GR6.

Brazilian superstars as MC Livinho, MC Don Juan, GAAB, MC Pedrinho, MC Joao, G15 and many others, GR6 a label and music publisher, and artist management, audio and video production and touring divisions. GR6 was founded in Sao Paolo in 2005 by CEO Rodrigo Oliveira. The company’s YouTube channels have amassed more than 40 million subscribers.

“Rodrigo has built an incredible roster of artists and a deep bench of executive talent at GR6,” said Bob Roback, CEO of Ingrooves.  “We are thrilled that he will be our partner as we look to provide new opportunities for GR6 and all of its artists around the world.”

Oliveira added: “Ingrooves is well known as one of the most forward-thinking music technology, distribution and marketing companies in the world.  We are excited to work closely with Cris, Bob and the entire team at Ingrooves as we look to grow our business.”