Former Seven20 executive William Morris will run the company with Red Light manager Steve Satterthwaite.
Red Light Management, the independent music management firm that represents Dave Matthews Band, Chris Stapleton, Lionel Richie and Maren Morris, among others, is jumping into the gaming sector with the launch of Hit Command, a standalone company that will develop curated experiences, intellectual property and partnership opportunities for artists, brands and content creators who want to tap into the booming global gaming economy.
Hit Command was founded by CEO William Morris and partner Steve Satterthwaite, a manager of dance music acts at Red Light. Morris joined the management company founded by Coran Capshaw in March 2019 as its head of gaming. Prior to that, he was vp of eSports for Seven20, Roc Nation's dance music artist management company, which reps Deadmau5.
"There has never been a better time for artists or brands to get into the gaming ecosystem," says Morris, who cites data from the Entertainment Software Association and the NPD Group that global video gaming revenue hit $43.8 billion in 2018, up 18 percent from the previous year -- a total that surpassed both the $41.7 billion and $28.8 billion generated globally that year at the movie box office and by film and TV streaming services.